Why IT doesn t Matter

Topics: Types of business entity, Business, Innovation Pages: 1 (348 words) Published: February 1, 2015
Vivica Morrison
BU1410
Course Project Part 1
Why IT Doesn’t Matter
1. Explain the difference between a proprietary and an infrastructural technology. Proprietary technology is a system, tool or technical process that is developed by and for a specific business entity. And the Infrastructural technology is the equipment which provides the services and will be developed, procured and owned by supplier.

2. Name two circumstances where an infrastructural technology provides a distinct competitive advantage. One example of the advantage of having infrastructural technology is having a product or service before it is invented or offered by someone else. A second example would be companies offering a unique corporate culture and offering extensive benefits or perks to keep employees happy and satisfied. In turn this will increase not only productivity but also will allow their employees to maintain motivated and bring up morale.

3. Why is the competitive advantage of infrastructural technologies relatively short lived? The competitive advantage of infrastructural technologies is short lived is because the constant desire to always perfect a product. Companies who come out with the newer or advancement of a particular product will have competitors fighting over the next best new or advanced product and so forth. Therefore, innovations only remain new for a certain time frame before another company precedes them.

4. What arguments does the author provide that IT is an infrastructural technology? IT is an infrastructural technology due to the extensive advancements that are constantly being produced by multiple companies and businesses. Infrastructural technology is a constantly changing field as IT is constantly being advanced and the use of IT has also been adapted.

5. To what does the author attribute the success of companies who appear to have used technology to their long-term competitive advantage, such as Wal-Mart and Dell? The author explains...
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