Teece Model of Innovation

Topics: Innovation, Coca-Cola, Cola Pages: 2 (499 words) Published: September 6, 2008
Innovation is a process to bring new ideas, new methods or new products to an organization. It is the action required to create new ideas, processes or products which when implemented lead to positive effective change. While invention requires the creation of new ideas, processes or products, innovation moves one step further and requires implementation of the inventive act. Innovation also implies a value system which seeks to derive a positive outcome from the inventive act. For example, actions which lead to a negative performance metric would not be considered innovative, even if they met the requirements of novelty and enabling actions. THE TEECE MODEL OF INNOVATION:

David Teece clarified that two factors - imitability and complementary assets - will have a strong influence in determining who will ultimately profit from an innovation. Imitability refers to how easily competitors can copy or duplicate the technology or process underpinning the innovation. There are many examples of barriers a company could use to protect itself from imitation, including intellectual property rights, complex internal routines or tacit knowledge. Complementary assets are equally important. They include any activity that gravitates around the core innovation such as distribution channels, reputation, marketing capabilities, strategic alliances, customer relationships, licensing agreements, among others.

Analyzing the two dimensions the theory concludes that if imitability is high and complementary assets are freely available or unimportant it will be difficult to make money out of the innovation (exceptions can be made at the very short run). If instead complementary assets are tightly held and important and imitability is once again high, the holder of such assets will be the one profiting on the innovation, independently of who developed it. If imitability is low the innovator will find himself in a much better position. When complementary assets are not controlled by...

References: 1. Innovationzen.com
2. A. Afuah, “ Innovation management”, Oxford university press, 1998, 25.
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