Topics: Customer, Innovation, Customer service Pages: 5 (1007 words) Published: September 21, 2014
SWOT analysis:
SWOT analysis means analysis of strength, weakness, opportunities, and threats. According to me SWOT analysis of AHL is as follows Strength:
Strength of AHL are as follows
Qualified and well trained staff
Biggest sale network
Best production plant
Financial strong
Biggest market share
People trusted products
High quality products
ISO certified
Resale value
Customer Care
Customized part
Brand image
Availability of parts
Best delivery process

1. Qualified and well trained staff:
They have Qualified and well trained staff as they select employee after taking them through tough process. After their selection, they invest on their different trainings according to their needs. Through this they can easily maintain their qualified and trained staff. It helps them in increasing their productivity because there employees work effectively and efficiently.

2. Biggest sale Network:
AHL also have biggest sale network, which means ease in availability of product. There dealers are all over Pakistan. Through this customers attract towards them because they can easily buy their product from their own city or town.

3. Best production plant:
AHL also have Best production plant which is available in SKH and KHI. Best machinery in Pakistan is available there. Almost each and every machinery is imported from JAPAN. AHL has latest technologies in machineries.

4. Financial strong:
Now Atlas Honda is also financial strong as they are running a whole group named ATLAS, so it is also a big strength. They can easily finance their business. Through it they can easily expand their business.

5. Biggest market share:
AHL have biggest market share in Pakistan. Almost 50% of the bikes are sold by AHL in Pakistan. Peoples of Pakistan have high trust on AHL. So they prefer taking products from AHL.

6. People Trusted Products:
As AHL is market leader so people have blind trust on it. Through this their market is very big. They can easily launched new products also.

7. High Quality Products:
Honda products are high quality as they use high quality parts and high quality machines. They promise their customer for high quality products.

8. ISO certified:
AHL is ISO certified which means that they ensure good quality and reliable products and services. There are some strategic tools that reduces cost buy increasing productivity and decreasing waste and errors.

9. Resale value:
AHL products have high resale value. This is a positive point for customer. Customer can easily sale it Honda bike at any time. Customer can sale it also at the 11th hour.

10. Customer care:
AHL, take care of their customers as well. It also attract customer. AHL gives warranty to the customer for it products. AHL also conduct different sessions for road safety after their lectures they distribute gifts to the students. AHL gives information about traffic signs. For Green Pakistan they take different steps.

11. Customized Parts:
You can easily change some parts as per your choice. These parts are available in the shops of dealers.

12. Brand Image:
As we know that, AHL is market leader of Pakistan. So AHL has an excellent brand image. It is very beneficial, they can easily expand their business.

13. Availability of Parts:
Its spare parts are available everywhere. So it is also advantage for customers. They can easily buy their needed parts from dealers shop. AHL dealers cover many parts of the country.

14. Best Delivery Process:
Due to their good delivery process they can maintain their big network. They quickly deliver their products to their dealers. Due to their good delivery process, bikes are available in almost all shops.

Weakness of AHL are as follows
High prices of products
Slow Innovation
Weak R&D
Less Investment on ads

1. High Prices of products:
Due to high quality products they charge high prices...
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