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Topics: Natural environment, Innovation, Management Pages: 7 (582 words) Published: August 26, 2014
Management

John Schermerhorn

Chapter 4
Environment, Innovation
and Sustainability
Facilitated by Dr. Steven Tam
Fort Hays State University
PLEASE READ TEXTBOOK
AS POWERPOINTS ONLY COVER KEY POINTS

Study Questions

1. What is the external environment of
organizations?
2. What are key issues in organizationenvironment relationships? 3. What are the emerging challenges of
sustainability and the environment?
4. How do organizations accomplish innovation?

What is the external environment of organizations?

1

The general or macro-environment — all of the
background conditions in the external environment of the
organization including:
Economic
health of the economy
Sociocultural
norms, customs, social values
Legal-political
philosophy/objectives of political party running the government Technological
development and availability of technology
Natural environment
nature and conditions of environment

1

What is the external environment of organizations?

The specific (task) environment - actual
organizations, groups, and persons with
whom an organization interacts and
conducts business
Includes important stakeholders such as:

Customers

Suppliers &
Distributors

Competitors

Regulators
(Labor
Unions)

Owners
(Investors) &
Employees

What are key issues in organization-environment relationships?

2

Customer relationship management
establishes and maintains high standards of
customer service in order to strategically build lasting
relationships with and add value to customers

Supply chain management
strategic management of all
operations relating to an
organization’s resource
suppliers

What are key issues in organization-environment relationships?

Competitive advantage
a core competency that clearly sets an
organization apart from competitors and
gives it an advantage over them in the
marketplace

2

What are key issues in organization-environment relationships?

Companies may achieve competitive
advantage in many ways, including:
Products
Pricing
Customer service
Cost efficiency
Quality
Knowledge

What are key issues in organization-environment relationships?

Customers want:
High quality
Low price
On-time delivery
Great service

So, ……

What are key issues in organization-environment relationships?

Environmental uncertainty
lack of complete information regarding what
exists and what developments may occur in
the external environment

Two dimensions of environmental
uncertainty:
Degree of complexity
Rate of change

3

Dimensions of uncertainty

What are key issues in organization-environment relationships?

Organizational Effectiveness
sustainable high performance in using
resources to accomplish mission and
objectives
Systems resource approach focuses on
resource acquisition
Internal process approach focuses on
operations efficiency
Goal approach focuses on accomplishing key
objectives
Strategic constituencies approach focuses on
impact on stakeholders’ interests

What are the emerging challenges of sustainability and the
environment?

3

Sustainable development
makes use of environmental resources to
support societal needs today while also
preserving and protecting them for future
generations

4

What are the emerging challenges of sustainability and the
environment?

Environmental capital – natural resources
used to sustain life and produce goods
and services for society
Land
Water
Minerals

What are the emerging challenges of sustainability and the
environment?

Three P’s of organizational performance

Profit

Planet

People

What are the emerging challenges of sustainability and the
environment?

Green management – managing people
and organizations in ways that preserve
the natural environment
Reducing energy consumption
Minimizing environmental impact

5

How do organizations accomplish innovation?

4

Innovation - process of...
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