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Topics: Innovation, Creativity, Idea Pages: 32 (8013 words) Published: November 11, 2013
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The Myths of Innovation
by Scott Berkun
Copyright © 2010 Scott Berkun. All rights reserved.
Printed in Canada.
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Indexer: Ellen Troutman Zaig
Cover Designer: Mark Paglietti
Interior Designer: Ron Bilodeau
Illustrator: Robert Romano

Printing History:
August 2010:

First Edition.

This paperback edition is updated and expanded from the 2007 hardcover version, also published by O’Reilly.
Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. The Myths of Innovation and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have been printed in caps or initial caps.

While every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.

ISBN: 978-1-449-38962-8
[F]

Contents

Commitment to research accuracy . . . . . . . . . . . . . . . . . xiii Preface for the paperback edition . . . . . . . . xv

Chapter 1
The myth of epiphany . . . . . . . . . . . . . . . . . . . . . . 1

Chapter 2
We understand the history of innovation . . 17

Chapter 3
There is a method for innovation . . . . . . . . . 35

Chapter 4
People love new ideas . . . . . . . . . . . . . . . . . . . . 53

Chapter 5
The lone inventor . . . . . . . . . . . . . . . . . . . . . . . . . 69

Chapter 6
Good ideas are hard to find . . . . . . . . . . . . . . 83

Chapter 7
Your boss knows more about
innovation than you . . . . . . . . . . . . . . . . . . . . . . . 97

x

Contents

Chapter 8
The best ideas win . . . . . . . . . . . . . . . . . . . . . . . . 111

Chapter 9
Problems and solutions . . . . . . . . . . . . . . . . . . 127

Chapter 10
Innovation is always good . . . . . . . . . . . . . . . 139

Chapter 11
Epilogue: Beyond hype and history . . . . . . 153

Chapter 12
Creative thinking hacks . . . . . . . . . . . . . . . . . . 167

Chapter 13
How to pitch an idea . . . . . . . . . . . . . . . . . . . . . 175

Chapter 14
How to stay motivated . . . . . . . . . . . . . . . . . . . 187

Appendix
Research and recommendations . . . . . . . . 193

Photo credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 How to help this book: A request from the author . . 211

Contents

xi

About the author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213 Index. . . . . . . . . . . . . . . . ....
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