marketing plan

Topics: Advertising, Mail, Travel technology Pages: 6 (863 words) Published: October 10, 2013


Introduction

Marketing plan for a appliances company is not easy. It needs a lot of effort and bloody researches. Doing it is a bit challenging but exciting. Everybody wants tocreate their own appliance but the thing is, how can you make them convinced to choose your real estate company?

Summary of my Chosen Company

It was an August of 1974 when an idea of putting up an appliance firm in iloilo was hatched. Preparation in terms of market analysis, buyer characteristics and preference, capital requirements, and projected returns were assembled and carefully studied. Imperial Appliances Plaza was then the company name adopted. It was single proprietorship in form but family partnership in context. In March of 1982. The company was converted into a corporation,. The move raised capitalization to a competitive level. And the company grew more rapidly in the late 80's. Several branches were open up. Imperial Appliances Corporation continues to grow serving to the appliance need not only of the ilonggos but to many Filipinos Nationwide.

Chapter I. Market Facts

1. Fact Finding
Building communities across the Philippines. 

With over 37 years of building experience and pioneering concept leadership, Camella's focus is on building living communities that embody innovation and progress with family and community life - creating a legacy of value for generations to come. 

Imperial Appliance Plaza has become the country's largest developer with communities spanning the north and south of Luzon, Visayas and Mindanao.

A. Products

Properties in Tarlac.

LG PLASMA (50PW35OR)
LG 3D Plasma TV 3D SHUTTER GLASS, 2D TO 3D CONVERSION, APS(AUTO POWER SAVE), SMART ENERGY SAVING, RAZOR FRAME DESIGN PICTURE WIZARD INFINITE SOUND INTELLIGENT SENSOR INVISIBLE SPEAKER 

SAMSUNG TOP FREEZER (RT-45TSLG)

Stylish Trimless Design Coolever Zone Plus+ Eco LED Lighting Tempered glass shelves

SAMSUNG WINDW TYPE (AW-09LIB)

Concerned with the environment and human safety, Samsung has created a new eco - friendly air conditioner. Combining eco - thinking and Samsung's innovative technologies, the new Samsung air conditioner exudes green freshness. Through increased energy efficiency, you also save money without sacrificing cool comfort.

SAMSUNG FRONT LOAD (WD-0804)

Samsung’s ecobubble™ technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion. When the ecobubble™ technology is applied, the detergent is better dissolved into the water and faster penetration into clothes is achieved, so less hot water is needed to aid the cleaning process. The Super Eco Wash programme washes at just 15°C, with the results of a 40°C wash, saving up to 70% energy as a result.

SAMSUNG SINLGE DOOR (RA-19PTIH)

- Neatly designed handle does not protrude 
- Higher handle location keeps children's hands away 
- Seamless style matches with any contemporary kitchen.

BR CHUA LIVING ROOM (ADORRA-311)

B. Total Market

Appliances are preferably for Filipino families.

C. Distribution and Distribution Channel

E. Competitors

1) Adessa Appliance Center
2) Balingit Home Furniture
3) Northern Marketing

F. Rules and Regulations

In Imperial Appliances Plaza, we have no appliance for mistakes. We are always doing our best to provide the demand of our client in a good quality also. A better community comes from a better appliance.

Chapter II. Problems and Opportunities

A. Assessment
Some clients are just tend to buy their needed appliance on the other company who have a big discount in every unit. But through Imperial, we will help them or we will convince them to buy our product,because it has a good quality and to meet high consumers demand and delivery expectation.

Chapter III. Specific Objectives

A. Marketing objectives
. To become the most...

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