lg vision

Topics: Innovation, Autonomy, LG Group Pages: 6 (1131 words) Published: March 11, 2014
Vision (orginal avail in website)

LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics, information, and telecommunications firms by 2010. Mission

The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership that the Customers may have the utmost satisfaction.

belief
On our way, we hold tight to a philosophy of “Great Company, Great People,” underscoring our belief that only great people can create a great company.

capabilities
LG strives for greatness in what we’ve identified as our three core capabilities: Product Leadership, Market Leadership, and People Leadership—each strength a key part of realizing our growth strategies for “fast innovation” and “fast growth”.

NEW LG VISION AND MISSION STATEMENT
Vision Statement
LG constant focus on innovation will allow us to offer latest customer solutions in entertainment, communications and household. LG Electronics intend to create reliable and respectable brand image through sustainable, top quality, and modern design products delivered all over the world.

Mision Statement
LG mission is to be one step ahead in developing future technology and providing first class devices to worldwide customers.
OBJECTIVES
1. Reverse negative sales growth in 2013 and 2014; make it steadily increasing up to 10% by the year 2015.
2. Maintain positive but low profit during the next 3 years, for the sake of R&D and market development.
3. Conquer Smartphone market share from 3.8% in 2012 to 9% in 2015. 4. Establish Joint Ventures with innovative and beneficial companies. 5. Strengthen positions in Africa, BRIC and other emerging countries. 6. Create new technologies, invest in R&D and innovation.

7. Reorganize marketing. Increase brand awareness. (Product differentiation Cut down market penetration)
8. Increase online sales and services.
Vision
LG’s Vision is to become a worldwide leader in digital that ensures customer satisfaction through innovative products and superior services. Mission
To create value for customers.
To respect human dignity.
To become best in its field.

Article 2 (Objectives)
The objectives of the Company are as follows:
1.
To manufacture and sell electronic machinery and appliances; 2.
To manufacture and sell communications machinery and appliances; 3.
To manufacture and sell electric machinery and appliances;
4.
To manufacture and sell other machinery and appliances;
5.
To manufacture, process and sell plastics;
6.
To manufacture, sell, lease and franchise multimedia hardware and software; 7.
To manufacture and sell wires and cables for electric powers and communications; 8.
To manufacture and sell electronic switching systems and their components; 9.
To manufacture and sell transmission equipment, satellite communication equipment, other transmission-related equipment and their components; 10.
To manufacture and sell information network, telecommunication network, audio/video network, marketing network, control network and their components; 11.
To manufacture and sell information & communication terminals and their components; 12.
To operate and sell information;
13.
To carry out businesses for the telecommunication service company; 14.
To develop and sell software related to the products mentioned in paragraphs 8 to 13; 15.
To carry out services and installation businesses required for the performance of the objectives mentioned in paragraphs 8 to 13; 16.
To manufacture and sell machinery and appliances for oil combustion; 17.
To refine, process and sell metals except gold;
18.
To engage in mining;
19.
To engage in export and import and to engage in the agency business; 20.
To lease electronic and...
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