Innovations of the Pepsico Organization

Topics: Management, Innovation, Coca-Cola Pages: 1 (336 words) Published: March 15, 2013


Pepsi was created by a Pharmacist in 1893, by the name of Caleb Bradham. Bradham concocted a combination of sugar, vanilla, oils, cola nuts, carbonated water, and is now one of the leading soft drinks on the market. Pepsi was first known as an indigestion aide and this alone was the beginning of an innovation. Over the years, after the inventor Caleb Bradham died, the company encountered many changes, new management, and new locations. The company changed locations from North Carolina to New York to market the product with logos and slogans to reach younger diverse generations. The Pepsi organization has continually grown and been an innovative company by identifying strategic direction for new product ideas, and developing their significant brand. The internal and external factors which affect the four functions of management in Pepsi cola as with innovations are as follow. The first function of management planning internally for Pepsi was to deliver a slogan or mission statement representing the organizations goals for marketing the product. Some innovated marketing slogans over the years have been "Bigger Drink, Better Taste" to "The choice of a New Generation" to "Be Young. Have Fun. Drink Pepsi." Externally these innovative slogans have increased value in sales and revenue for Pepsi in the billions. Organizing internally the management of the Pepsi organization is assembled of a diverse group of employees with specific duties and responsibilities to achieve the most beneficial success, which externally attracts consumers to their products, especially by advertisement. Leading internally management of Pepsi motivate employees to band together creating innovative ideas for a competitive market. Externally these innovations introduce consumers to exciting new products and customer loyalty. Controlling internally the management of the Pepsi organization is committed to monitoring the organization from sales to safety, which is an...
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