1. A critical review of its overall business strategy. (15%) Introduction of the company
The group was founded in 1926, from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors, including automobiles (two-wheelers and three-wheelers). The Group's flagship company, Bajaj Auto, is listed as the world's fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America, Africa, Middle East, South Asia and Southeast Asia.
* Company profile, (vision ,mission, brief history)
Vision and Mission Statement
Bajaj line of, vision and mission statement they defined its brand essence and brand value. The corporate brand is the visual expression of their own thoughts and actions convey their intent to continue to inspire confidence. The essence of their brand, the brand is the soul of the enterprise. They are doing their own brand value, its value learning, innovation, perfection, speed and transparency.
Learning is to how Bajaj ensure positive. This is a value; it contains a knowledge platform for building a moderately prosperous notice, reasonable and decisive action. Innovation
Innovation is how Bajaj creating the future. This is a value, triggering significant beyond the pursuit of more than ordinary. Perfect
Perfect is how Bajaj Jishu Li new standard. This is a value to show our determination, Excel, and efforts to establish a new benchmark, all the time. Speed
Speed how Bajaj convey the clear conviction. This is a value; significant response reflects our commitment to our goals and process. Transparency
Transparency is how Bajaj characteristics. It is a value worth through the credibility of integrity, trust sensitivity and loyalty through interdependence.
A Brief History -
Integrity, dedication, resourcefulness and determination to succeed, today is the characteristics of the group, often be traced back to its birth in those days the tireless dedication to a common cause. Jamnalal Bajaj, founder of the Group, is a close friend and disciple of Mahatma Gandhi. In fact, Gandhi had by him and his son. This close relationship, deeply involved in his independence movement did not leave Jamnalal Bajaj too much time is spent in his new commercial enterprise. In 1942, his son, Kamalnayan Bajaj, then 27, took over the business rule. He is too close to Gandhi's independence in 1947, his business is able to give his full attention. Kamalnayan Bajaj not only consolidated the Group, but also extended to a variety of production activities. The Rahul Erbaguji, Chairman of the Group, is responsible for the business in 1965.Under his leadership, the turnover of the Bajaj Auto's flagship company from INR.72 million INR. 120 billion, its expanding product portfolio and brand to find a global market. He is one of India's most distinguished business leaders, his business acumen and entrepreneurial spirit to be respected and internationally.
* Company current business situation of the company.
as per the above chart company financial position is mush stable and in a strong shoes of profitability. company is growing and developing back to back year by year. that's the reason behind it; it started recognizing as India's top two wheeler company and even company started globalizing very fast, it started creating footprints all over the world. before these last three years company face few number of looses that's the reason because of international crises. one of the another reason for these good business is its most challenging innovative products and its products demand in the market, today customers wait for the innovative product of the company.
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