University of Phoenix, AustinInnovation, Design, and Creativity for a Competitive Advantage - OI/461March 2, 2009The purpose of this paper is to identify and discuss the four basic phases of the innovative process and how the team will apply the innovative process to change the Greyhound bus lines the team has chosen to discuss. The team will also identify the appropriate tools and techniques to be used in this process and explain why they were selected and measure the results and what steps that Greyhound bus lines will take to ensure continuous improvement.
Phases of Innovative ProcessThe innovative process was very influential in product development. In the 1960s NASA developed the four basic phases which are the Preliminary analysis, definition, design, and operation. As part of the project planning, Greyhound Bus Lines will use these steps to produce a new creative innovation and design that will make the organization a better way for public transportationPreliminary analysis will be the first step the bus lines will approach. The Greyhound organization will work with necessary consultants and gather all the information along with feedback from the consumers in order to address and outline a design that will result in customer satisfaction and profit gain.
The next step of the process is Definition. Definition is where Greyhound bus lines can reexamine future opportunities and review reasons for past profit loss. During this phase it is essential to identify areas that will cost money, mistakes, and other deficiencies that can cause the project to fail or lead to costly and time-consuming changes later in the development process.
Once the preliminary analysis and definition is complete, next will be the design process. As part of the planning process, drawing or mapping out a design to initiate the change is important. With this process the organization can create a time-line and model for the new services the organization would like to change and...
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