innovation of google

Topics: Innovation, Google, Research Pages: 24 (11842 words) Published: November 26, 2014
European Journal of Innovation Management
A corporate system for continuous innovation: the case of Google Inc. Annika Steiber Sverker Alänge

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Annika Steiber Sverker Alänge, (2013),"A corporate system for continuous innovation: the case of Google Inc.", European Journal of Innovation Management, Vol. 16 Iss 2 pp. 243 - 264 Permanent link to this document:

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A corporate system for
continuous innovation: the case
of Google Inc.
Annika Steiber and Sverker Ala¨nge

A system for
continuous
innovation
243

Downloaded by UNIVERSITY OF GREENWICH At 10:09 02 October 2014 (PT)

Department of Technology Management and Economics,
Chalmers University of Technology, Gothenburg, Sweden
Abstract
Purpose – History is full of companies that were once innovative leaders but lost their innovative ability. The purpose of this paper is to explore, from a firm-level perspective, organizational characteristics for continuous innovation in rapidly changing industries. Design/methodology/approach – Findings from 28 interviews at Google Inc., are compared to previous research on organizational characteristics for continuous innovation. Findings – Google’s organization can be viewed as a dynamic and open corporate system for continuous innovation, involving the entire organization and supported by an innovation-oriented and change-prone top management and board. The relative importance of eight organizational characteristics in this corporate system is elaborated upon. Research limitations/implications – There is a need for empirical research contributing to the development of a more comprehensive analytical framework for continuous innovation, including the role of culture and selection/facilitation of self-organizing individuals in innovation processes; and to...

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