In my Essay I will discuss the role of technology as it‘s incorporated as an explicit component, focusing on the conceptualisation, Invention, innovation, and diffusion of Apple technologies, specifically aiming the topics towards the development of the Apple Mac. Whilst also looking at how the fundamentals of the mac’s core competencies has a ripple effect on the development of new technology across the Apple range and how this contributed to an understanding of information technology and productivity throughout the company. The developments of the original conception of the first generation of Personal computers were focused on hard core developers who used them to write programs. From this the need for a universal machine that operates between program and Data was being conceptualised quasi-simultaneously by new innovators who had realized the need to bring the “personal computer” to the average user but couldn’t previously as it had an inchoate form. Invention
Apples CEO Steve Jobs introduced the Macintosh to the market in 1984. It was the first personal computer that was affordable and using an infusion of existing technology created a machine which was a “spin off” invention that lay the foundation of the technology which we use today on a daily basis. “What makes a business resource truly strategic-what gives it the capacity to be the basis of a sustained competitive advantage you gain an edge over rivals only by having something or doing something that they can’t have or do.”- Carr “Generations acquire knowledge from the preceding generations, create new inventions with new knowledge, and transmit the modified knowledge to the next generation which is expected to create more innovations” – Thomas Schott Inventions are created in every era, most of the time as an adaptation of a previous work or concept made for the purpose of practical activity to solve some form of a problem. The invention of the Mac is attributed to Jeff Raskin whose Semiotic...
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Thomas Schott (1994) Collaboration in the invention of technology: globalisation, regions and centres, : .
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Brian Spearman (n.d.) Senior Vice President of Go-To-Market and Service, PepsiCo North America Beverages, : http://www.apple.com/ipad/business/profiles/pepsico/.
Benoit Godin and Joseph P. Lane (2013) Pushes and Pulls: Hi(S)tory of the Demand Pull Model of Innovation, http://www.sagepublications.com: Society for Social Studies of Science.
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