This paper will explain the four basic phases of the innovation process and how to apply the innovative process to Ford Motor Company. “Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo” (Ford Motor Company, n.d.). Ford is a company with numerous opportunities for changes by using the four steps to address issues to improve the functionality of the business and increase its customer base.
Four Phases in the Innovative Process
To achieve long-term success it will require Ford Motor Company to create and recreate a steady flow of new products to watch the business grow to heights it has never imagined. Ford needs to build an “innovation dynasty” that churns out new business after new business. During new product development the company will have to exceed the Company’s core principles. The Ford Motor Company will have to exceed the core expectations. The Ford Motor Company needs to develop a process that is different from all other processes that will develop new growth in the Corporation. We will work to help the corporation build and implement the innovation process through the preliminary analysis, definition, design, and operation phases (Wind, Crook, & Gunther 2005). This paper will explore how Ford Motor Company will apply the innovation phases to their Corporation. Ford will establish teams that will consist of individuals that posses one or more characteristics of creative intelligence. According to Rowe (2004) there are four types of creative intelligence: Intuitive, innovative, imaginative, and inspirational (p. 3). These characteristics will assist the team with the second phase of the innovation process, ideation. In the ideation phase the team will be problem-solving,...
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