human capital dimensions

Topics: Diffusion of innovations, Tourism, Innovation Pages: 12 (1088 words) Published: January 22, 2014
FUN TRAVEL DEALS (FTD)

Bharathan Swamynathan
Radhika Pati
Rahul Katta
Rakesh Chinnakkan
Waaris Savage

1

introduction

 FTD is a tourism based enterprise in
India established in 2007.
 Fun Travel Deals introduced an
innovative app designed for tourism
industry called “FTD” in 2012.
 Fun Travel Deals feature’s overview,
fast fact, history, culture, maps, travel
within the tourist spot
2

About the App
FTD covers more than 300 tourist destinations
and over 75
activities like skiing, Paragliding, Museum,
Temples, Art Gallery, Adventure
sports, etc.
Available for free to download on all smart
phones and note pads.
Easy to navigate and helps you plan your travel a
head.
3

Content
1

INTRODUCTION , ABOUT THE APP

2

TYPES OF INNOVATION
TYPOLOGY OF INNOVATION

3

TARGET CUSTOMERS

4

SOURCES OF INNOVATION,INNOVATION STRATEGY

5

BUSINESS MODEL- VALUE CREATION & VALUE
CAPTURE

6

ROGER’S FACTOR

7

CUSTOMER PSYCHOLOGY

8

DIFFUSION OF INNOVATION
4

TYPE OF INNOVATION
SERVICE
PRODUCT
PROCESS
INNOVATION INNOVATION INNOVATION
 SERVICE INNOVATION
FTD is a service innovative app providing
intrigue information about unexplored
destinations and festivals of India.
5

TYPOLOGY OF INNOVATION
INCREMENTAL
INNOVATION

MODULAR
INNOVATION

ARCHITECTURAL
INNOVATION

RADICAL
INNOVATION

INCREMENTAL INNOVATION:
FTD app have a gradual improvements to the components and
specifications to the existing app in the market.
6

TARGET CUSTOMERS

Source: Ministry of Tourism, India

 There are 2.9 million tourists travelled to India in 2012, out of which 15.81% of travellers are from USA, which is 1.04
million.
 The main target of the application are American Tourist as they 7
hold a unique position in Indian tourism market.

SOURCE OF INNOVATION
INQUISITIVE
TRAVELLERS

INDIVIDUAL

SOFTWARE
ARCHITECTS

EMPLOYEES

SPILL OVERS

Source: adapted from (Moran, 2012)
8

 As the above graph clearly specifies the growth of smartphone market all over the world and USA topping the list with 44% users.

9

Degree of smart phone users

(Source: businessinsider.com)
10

Type of tourists from USA
 Couples- People looking for romantic places
like Tajmahal and goa.
 Explorers- People who seek adventures and
want to try new places like Himalayas.
 Students- Who like to visit places with
ancient architecture and monuments.
 Inquisitive travellers-These are the people
who are expecting more than normal
travellers and believe in journey more than
their destination.
 Women Travellers- More number of women
travellers visit India every year to explore
the cultural heritage.
 Pensioners- As it is less expensive to travel
around India when compared to other
tourist destinations, pensioners prefer
travelling to India.

11

ROUTES TO INVENTION
FTD is a open
innovation as
the company
employs the
software
designers to
design the
mobile
application

CLOSED
(CORPORATE)
INDIVIDUAL

OPEN
INNOVATION

(HEROIC)

ROUTES TO
INNOVATION

Source: adapted from (Moran, 2012)
12

DEGREE OF INNOVATION

 Degree of Innovation:
The product is old to the market but
it is an updated and improvements are made to
the existing product and it is new to the
company.
Source: adapted from (Moran, 2012)

13

Innovation strategy
BUSINESS STRATEGY

FTD IS FREE OF COST AND IT DOES NOT
CHARGE ANYTHING FROM THE
CUSTOMER

FUNCTIONAL STRATEGY

PRODUCT STRATEGY

FTD GIVES AN EDGE OVER OTHER APPS
BY PROVIDING IN DEPTH
INFORMATION ABOUT LESS EXPLORED
DESTINATIONS AND FESTIVALS.
FOLLOWER
Source: adapted from (Moran, 2012)
14

BUSINESS MODEL

15
Source: adapted from (Moran, 2012)

Value CREation
User friendly- It’s easy to download
Reliability-access the app offline
Time management-travelling to a different
country can be time consuming and this app
help saves time
Cost...

References: 
Rogers, 1995
Moran.F , Marketing innovations (2012). McGraw hill e-book.
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