HFL is in the business of the world class doping control and sport science laboratory based in the UK. HFL is the only laboratory in the world engaged in both sports doping control and contract research. This background in high-integrity forensic quality analysis makes HFL uniquely placed to support pharmaceutical and drug surveillance sectors. HFL’s core services span healthcare, pharmaceuticals, biotech, canine and equine regulatory testing, equine feed and sports supplement testing. HFL is also involved in a number of worldwide research projects. As a result of David Hall’s leadership HFL became a privatized company freeing itself from its governmental restraints, which allowed for the diversification of their testing abilities.
Why is communication so important in changing culture?
Change alone will only get you so far, unless you take the time to engage people across the entire organization. By sharing vision and creating a since of leadership, employees will be more likely to engage in the process and work together in a collaboration. David has even established boundaries to see that communication flourishes through limited group sizes to 20, which we believes to allow people to be more conducive to participation.
What are the techniques HFL uses to promote internal and external communication? How do the ‘informal’ reinforce the ‘formal’ techniques?
The techniques that HFL uses to promote internal communication are the formation of groups, state of the union addresses, informal ‘coffee and cake’ sessions, and email. For external communication David had developed what he calls the Business Intelligence Group which sole job is to trawl the outside world for new ideas and to establish bench marks for its activities. Anyone who sees or hears anything going on outside of the company is responsible for passing it on so it can be shared, while also allowing for project teams to take the idea further.
Cited: Corporate Entrepreneurship, Paul Burns, Palgrave 2008
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