go goa gone

Topics: Marketing, Category theory, October 31 Pages: 4 (1210 words) Published: February 5, 2014
In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then, Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness, contentment, satisfaction and pleasure. Within a span of 12 years, Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments.

Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. In addition, the launch of the Dream Cream range of biscuits in two exciting and innovative dual cream formats further reinforces ITCs commitment to continuously delight the consumer. Article of economicstime……..MUMBAI/KOLKATA: The slugfest for the numero uno position in the Rs 4,600-crore cream biscuit market has been on for a while now ever since new entrants like ITC andCadbury joined the fray. Even as the skirmish continues unabated, with each of the brands baking fresh strategies, ITC's Sunfeast, for now, has emerged a clear leader in the segment. For the year ended October 31, 2013, ITC's cream biscuitmarket share stands at around 25% in value, according to industry sources who quoted all-India Nielsen numbers . The market share numbers for Parle Products and Britannia for the same period were under 20% In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then, Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness, contentment, satisfaction and pleasure. Within a span of 12 years, Sunfeast has well-established presence in almost all categories of biscuits and is also a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Go Went Gone Essay
  • Essay on Goa birds
  • Essay about Goa
  • Gone Essay
  • Group 5 Give Goa Report Essay
  • Gone Essay
  • Goa To Mumbai Essay
  • Media in Goa Essay

Become a StudyMode Member

Sign Up - It's Free