Global Telecommunications Providers: BT's Strategy

Topics: Innovation, Technology, Strategic management Pages: 24 (4659 words) Published: September 22, 2014

Global telecommunications providers - BT's strategy
Module Code: PGBM16

Student Name: Ziheng Zhang
Student No: 129046112
Date: 10/01/2014

Executive summary
British Telecom Group was founded in 1984.It is the UK's largest telecommunications provider. From the beginning of the 1990s, BT's ambition is to become the world's leading telecommunications companies. BT in the development process, through a series of innovative measures enabled enterprises to get out from the traditional business, thus changing the earnings slowdown. This report analyzes the globalization strategy of BT. Through a series of measures, BT in many parts of the world established innovative organizations. Through these measures, BT not only enhance the ability to innovate, but also make the BT in the world to establish a connection, so as to lay the foundation for BT to become a global enterprise. This article from three aspects commented BT's global strategy. First of all, this article through the analysis of the innovative ability of BT, evaluates its competitiveness. BT should strengthen internal and external innovation to enhance the competitiveness. Secondly, in the process of globalization, the enterprise also should expand the globalization process through a series of enterprise integration. Finally, the article describes the introduction of external technologies for enterprise development in the future importance. BT as a global enterprise should pay attention to the importance of innovation from the strategies.

Table of content

1.0 Introduction3
2.0 BT's external innovation and competitiveness4
3.0 BT's vertical integration and competitiveness8
3.1 Global business alliances and mergers8
3.2 BT's global venture with AT&T11
4.0 BT's Organizational Structure and Strategy12
5.0 Conclusion17

1.0 Introduction
After a hundred years of development, the telecommunications industry is facing a new crossroads. Technology, products, services or customers, which is the main driving force for future development, this is a global telecom companies are agonizing problem. In the coming years, the next generation network will provide more colorful by a new generation of personalized services, thereby changing the mode of operation of personal life and business public. In the era of rapid development of information, communication increasingly diversified manner. Particularly in the telecommunications industry, competition among suppliers becomes more and more fierce. How to enable enterprises to better meet customer needs, enhance the company's position in the world, which is particularly important for Britain's main telecommunications provider BT is. BT's goal is through its own power to make a better world. This article will analyze BT's global strategy from three aspects. First, the article analyzes, since 2005, BT external innovation strategy, to illustrate how companies should strengthen global competitiveness. Secondly, this article will be analyzed from vertical integration and competitiveness. By analyzing in 2000 BT and AT & T established enterprises to illustrate the importance of a business combination. Finally, this article will analyze BT's organizational structure and strategy. These areas of development for the future of BT business are essential. 2.0 BT's external innovation and competitiveness

Since 2005, BT invested a lot of capital in innovation. In 2005 and 2006, BT has invested 727millon years for research and development. BT in innovation implemented a series of measures (Wardlaw, 2005). BT scientists come from academic institutions, blue-chip companies or other institutions. Although BT in technological innovation has a long tradition, but BT management considers technological innovation efforts should be more commercially, rather than technology-driven (Blake, 2006). Technical innovation should serve the...

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