External and Internal Factors of Planning and Other Functions of Management

Topics: BellSouth, Cingular Wireless, Innovation Pages: 5 (1629 words) Published: June 23, 2008
With over 300,000 people world wide, AT&T is truly a global Fortune 500 company with a significant presence in the communication industry. With impressive growth, executives and managers need to develop a strategy that allows AT&T to connect with their customers and manage the contributing factors to their success.

As stated in the AT&T Annual Report (2007), "AT&T was able to increase their annual income by 98.3%." This amazing growth occurred in all sectors of their revenue stream and made 2007 a historic year financially for AT&T. AT&T Chairman, CEO and President, Mr. Randall Stephenson also states in the annual report (2007, p. 8) "there is one word that best describes what AT&T does and it is connected." A simple vision that clearly describes what AT&T does for their customers to drive growth in their organization.

In order for a company to succeed in today's market, the product appeal to a global audience is imperative. Although AT&T did not begin as a business that offered products and services globally, AT&T's network now includes 38 internet data centers on four continents across the globe (AT&T, 2008). AT&T offers a variety of communication products and services that appeal to individuals and companies. The demand for these types of products and services is on the rise, especially within major corporations. Given this demand, AT&T has developed and maintained an advanced and powerful communications network. AT&T is an industry leader of communication services, which serves millions of individuals and businesses on six continents (AT&T, 2008).

The economy is an external factor that influences how AT&T manages rapid change. For example, with home foreclosures at a record high, the demand for landline telephone service is decreasing. Meanwhile the demand for wireless service is increasing. AT&T continues to focus on advancing wireless products (AT&T, Vonage, 2008). AT&T has acquired many smaller wireless providers, which allows them to become the top provider of wireless services in the United States. Cingular wireless is one of the wireless companies that AT&T bought out. After the purchase of Cingular wireless, AT&T began, promoting the "new" AT&T, the one-stop shop for all kinds of communications and entertainment services (Goodbye Cingular, 2007).

As early as 1885, AT&T began providing telephone service in the United States. To see the vast growth in their technology over the past 100 years is amazing. The service initially started with one-line calls or the ability for only one person to make a telephone call at a time and it now services over 70 million customers. The costs have decreased significantly over the decades as well. In 1892, a long distance phone call from New York to Chicago would cost about $9 for the first five minutes; rather expensive for that period in time.

Today, AT&T has grown to be the world's largest communications carrier and provides services for a broad spectrum of customers from residential to commercial, like the Fortune 1000 companies. Other than the typical local and long distance voice services for the residential customer, AT&T also provides high speed internet access, home networking, Wi-Fi, and wireless voice and data services. According to AT&T's website (2008), they provide businesses with "access to one of the world's most advanced IP networks." AT&T provides the corporate community with technologies, such as, Voice over IP (VoIP), enterprise mobility solutions and Virtual Private Network (VPN) connections.

To keep up with today's vastly growing field of technology, AT&T (2008) "…recently switched on the nation's first coast-to-coast IP/MPLS network…" In the United States alone, AT&T's wired network encompasses 61.6 million access lines and has 14.2 million high speed internet subscribers. In 2008, AT&T plans to expand their current 64,000 Wi-Fi hot spots to more than 70,000 locations also launch more of their multi-screen services.

AT&T embraces...

References: T&T Inc., (2008), All about AT&T Company, Retrieved April 8, 2008, from att.comAT&T Inc. (2007) Annual Report, p. 8, 29.
AT&T, Inc. (2008), retrieved April 8, 2008, from att.com/gen/investor-relationsAT&T. (2008). Enterprise Services. Retrieved April 6, 2008, from att.com/gen/general/AT&T Governance, Corporate Social Responsibility (2003-2008). AT&T Knowledge Venture, Retrieved April 10, 2008, from att.com/corporate/citizenship/htmlAT&T, Vonage, Comcast spool the economy. (2008, January). TelecomWeb News Break. Retrieved April 6, 2008, ProQuest database, University Library.
Goodbye Cingular, hello again AT&T; AT&T 's acquisition of Bell South began process. (2007, May 21). The New York Times, Grand Rapids Press, Grand Rapids, MI, Retrieved April 9, 2008, from ProQuest database, University Library,
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