CREATIVITY INNOVATION ASSIGNMENT

Topics: Carnival, Trinidad and Tobago, Creativity Pages: 17 (2642 words) Published: May 8, 2015
ASSIGNMENT COVER SHEET
(to be completed by the student)
AIB student ID number:
A121479

Student name:
AARON GONZALES

Course name:
BBA

Subject name:
CREATIVITY AND INNOVATION

Subject facilitator:
TIMITRA WILLIAMS

Teaching Centre:

SITAL COLLEGE

No. of pages:
11

Word count:
2073

DECLARATION

I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment.

ASSESSMENT SHEET
(to be completed by the examiner)
Student name:
AARON GONZALES

Course name:
BBA

Subject name:
CREATIVITY AND INNOVATION

Assessor/marker:
TIMITRA WILLIAMS

COMMENTS
Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon)   

/4

Application of principles. That is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification

/8

How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed

/4

Structure and presentation

/2

Style, grammar  and language

/2

Total

Less penalties

GRAND TOTAL
/20
General comments

FOR MODERATOR’S USE ONLY

 I agree with the assessor’s assessment
 I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: /20

Moderator:

Title
Creativity and Innovation

Assignment topic
Examine the creativity implementation and new innovation of a product or service development process in a local firm in any of the following industries. Manufacturing
IT
Government
Retail
Energy

Executive summary

In this report, I will give a brief introduction and background of the company chosen. I will define Creativity and innovation and identify strategies used by the organization. The body of this report will be an analysis of the organization’s entrepreneurial approach, innovative improvements and strategic alliances made by the organization. The conclusion will then give insight on the organisations intended direction, challenges and befits encountered, and how it has impacted on the organization and its customers.

Table of Contents

1. Introduction……………………………………………………………………………..3 i. Background of Company……………………………………………………..……..4 ii. What is Creativity and Innovation?............................................................................5 iii. Models of Innovation…..............................................................................................5 iv. Innovation characteristics in the organization……………………………………….6 v. Strategic Alliance……………………………………………………………………7

2. Creating an Innovative and Creative Culture
i. Entrepreneurial Approaches…………………………………………….………...……..8 ii. Process Evaluation……………….....…………………………………………………...8-9 iii. Strategic Alliances…….…………………………….…………………………………...10 iv. Ecommerce………………………………………………………………………………10 v. Challenges Encountered…….…………………………………………………………..11

3. Conclusions……………………………………………………………………........….12

4. References……………………………………………………………………………..13

1. Introduction

Carnival in Trinidad and Tobago is a traditional festival that takes place once every year. It can be described as a street parade where persons from all over the world come to our twin island republic Trinidad and Tobago, just to be a part of this experience. The experience offered is always dependant on the masquerade (mas) band that each individual...

References: Drucker, P 1985, Innovation and Entrepreneurship, Harper and Row, New York. Kanter, RM et al. 1997, Innovation: Breakthrough Thinking at 3M, Du Pont, GE, Pfizer and Rubbermaid, Harper Businessmaster Series, New York.
Hamel, G 2002, ‘Innovation Now! (It’s the Only Way to Win Today)’, Fast Company, iss. 65, pp. 114-124.
LaBarre, P 2002, ‘Weird Ideas That Work’, Fast Company, iss. 54, pp. 68-73.
Nyerere Haynes, 2011, Dean and his Tribe, Guardian Media Limited February 19th, Viewed 17th November 2012, < http://guardian.co.tt/lifestyle/2011/02/18/dean-and-his-tribe >.
Stern, S 2004, ‘How to Make Creativity Contagious’, Management Today, pp. 52-57.
Tribe, 2012, About Tribe Carnival, Viewed 17th November 2012, .
Trinidad and Tobago Entertainment Company n.d, Entertainment Registry Dean Ackin, Viewed 17th November 2012, < http://www.ttentonline.com/entertainment registry/655/viewlink>
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