Creative and Innovation Management

Topics: Management, Innovation, Leadership Pages: 25 (6214 words) Published: July 16, 2013
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PROGRAMME TITLE

: BETC level 7 Strategic Management and Leadership

UNIT NAME

: UNIT-8 (Edexcel Unit-6) Creative and Innovation Management

ASSESSOR NAME

: Daw Khine Mar Hlaing

ASSIGNMENT TITLE: Analytical Report on Creative and Innovative Management STUDENT NAME ISSUE DATE : Saw Htoo Myat Htun Win : 2.6.2013

SUBMISSION DATE : 14.7.2013

Saw Htoo Myat Htun Win: Creative and Innovative Management (12/PB – 000047) PB 02-12

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Table of Contents
Page No. Introduction………………………………………………………………………………………………………………………………………..…3 Task 1 Current innovative and creative management processes........................................................................3-4 Leading others to positively embrace the innovation and change...........................................................5-6 Task 2 Influence of Vision and Mission statement on generation of Creative and Innovative Management processes............................................................................................................................6-9 Analytical tools to identify potential creative and innovative management ideas......................................................................................................................................................9-14 Risk and benefits of creative and innovative management ideas........................................................14-15 Change models to support the implementation of creative and innovative management ideas....................................................................................................................................................15-16 Task 3 An appropriate rationale to persuade stakeholders of an organisation of the benefits of a creative and innovative management idea..............................................................................................................16-18 Communicate a creative and innovative management idea to stakeholders of an organisation.........................................................................................................................................18-19 Establish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders............................................................................................................19 Task 4 Assess the barriers to the implementation of a creative and innovative management idea in an organisation.........................................................................................................................................19-20 Plan a strategy to overcome identified barriers to the implementation of a creative and innovative management idea in an organisation..................................................................................................20-21 Explain how a strategy plan for overcoming barriers will ensure innovative change is achieved..............................................................................................................................................21-22 Communicate a strategy plan for overcoming barriers to relevant stakeholders in an organisation.........................................................................................................................................22-23 Conclusion................................................................................................................................................23 Reference............................................................................................................................................24-25

1.1 1.2 2.1 2.2 2.3 2.4

3.1 3.2 3.3

4.1 4.2 4.3 4.4

Saw Htoo Myat Htun Win: Creative and Innovative Management (12/PB – 000047) PB 02-12

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Introduction Innovation is the conversion of knowledge and ideas into new or improved products, processes, or services to gain a competitive advantage. I want to introduce the...

References: Managing Innovation by Joe Tidd and John Bessant, Fourth Edition (2009) Available at [www.wiley.com]
Thai Nippon Rubber Industry Co., Ltd
Saw Htoo Myat Htun Win: Creative and Innovative Management (12/PB – 000047) PB 02-12
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Available at [http://www.nwlink.com/~donclark/leader/leadcon.html] Access Date [9.7.2013]
Saw Htoo Myat Htun Win: Creative and Innovative Management (12/PB – 000047) PB 02-12
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