Concepts of Creativity and Innovation

Topics: Innovation, Better, Creativity Pages: 6 (1005 words) Published: September 9, 2010
RUNNING HEAD: Key Concepts of Creativity & Innovation

Key Concepts of Creativity and Innovation

Key Concepts of Creativity and Innovation Worksheet |Concept |Application of Concept in Scenario |Citation of Concept |Personal Experience in your | | | |in Reading |Organization | | | | | | | | | | | |Innovative Culture |Elizabeth Fairbanks has recognized and |Davila, Epstein & |I currently work for a | | |highlighted the need for the company to adopt |Shelton, 2006, p. |consultancy firm and immediately| |This involves getting the |a culture that is more innovative and creative|212 |upon joining I realized that | |organizational culture in line with |in their thought process and procedures. Thus | |there was a strong and | |being creative and innovative |far the company culture has remained stagnant | |encouraging culture that | | |because no one felt the real need to move in a| |promoted ideas and creativity | | |new direction. By instilling a culture of | |from the staff members. People | | |innovation and creativity Best Snacks will be | |are encouraged to come forth | | |more capable to take steps towards improving | |with any ideas or improvement | | |their products and hence their business | |suggestions that they may have | | |position in the market. Creating this shared | |to the way that projects and | | |vision is vital for the process to run | |processes are handled and by | | |smoothly and not face resistance. Sabrina | |empowering employees with this | | |McKay also pointed out the need for these | |opportunity the organization | | |changes to flow from a managerial level and | |goes through regular innovative | | |for support functions such as training and | |changes due to the ‘out of the | | |incentives to be include to motivate | |box’ thinking mentality of the | | |employees. | |staff. | | | | | | | | | | | | | | | | |Process Innovation |Malcolm had pointed out that in comparison |Davila, Epstein & |I previously worked for a bank | | |with the leading competitors in the market |Shelton, 2006, p. 36|and all the HR processes were | |This involves changing...

References: Davila, T., Epstein, M. J., & Shelton, R. (2006). Making innovation work: How to manage it, measure it, and profit from it. Upper Saddle River, NJ: Wharton School.
Jones, G. R. (2004). Organizational theory, design, and change: Text and cases (4th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.
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