Commercialization and Business Development of Nikon 1 Series

Topics: Innovation, Strategic management, Case study Pages: 57 (22220 words) Published: May 21, 2015
MIB Integrated Project

Group 9

May 2013

COPENHAGEN BUSINESS SCHOOL

An exploration of appropriability strategy and collaboration in ambidextrous organizations in high changing environments

The case of the Nikon 1 Series

Project Supervisor: Cristoph Grimpe
Integrated Project - MIB 2013
STU count: 125,369
Written by Group 9
Alessiya Berna Tosun
Marica Caposaldo
Octave Hirwa
Francesco Stasi

 

 

Page
 1
 

 

Cpr: 191188-2996
Cpr: 090489-3560
Cpr: 171088-3293
Cpr: 030989-2887

 

 

MIB Integrated Project

Group 9

May 2013

Table of Contents
Abstract
 ...............................................................................................................................................................................  3
 
1.
 

Introduction
 ..............................................................................................................................................................  4
 
1.1 Research Question
 ..........................................................................................................................................  6
 

2.
 

Methodology
 ............................................................................................................................................................  7
 
2.2 Research Design
 ..............................................................................................................................................  8
 
2.3 Data Types
 ........................................................................................................................................................  9
 
2.4 Justification & Delimitation
 .....................................................................................................................  10
 

Section I: Theoretical Framework
 .......................................................................................................................  11
 
3. An integrative approach
 .........................................................................................................................................  11
 
3.1 Through the Lens of the Resource-Based View
 ................................................................................  11
 
3.2 Appropriability
 .............................................................................................................................................  12
 
3.3 Modularity
 ......................................................................................................................................................  13
 
3.4 Collaboration
 .................................................................................................................................................  13
 
3.5 Ambidexterity
 ...............................................................................................................................................  16
 
3.6. Market Entry Strategy
 ...............................................................................................................................  18
 
4.
 
 The
 Nikon
 Group
 ...................................................................................................................................................  21
 
4.1The case innovation: the Nikon 1 Series
 ...............................................................................................  21
 
4.2 The Innovation Value
 .................................................................................................................................  23
 
4.3 The Target Group
 ...........................................................................................................................................

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