Business Report

Topics: Primary research, Research, Harrods Pages: 3 (451 words) Published: June 10, 2014

Table of Content

Executive Summary
Background of the Company
Research Methods
Research tools
Visual representation of findings
Summary and conclusion

List of Illustrations
Quality of products

Executive Summary

Overall most of the respondents who were part of survey were satisfied with our products, services and quality of products. There are only few people that may disliked Harrods but. Overall everyone were happy, will come back to Harrods.

Background of the Company

Harrods is a luxury shopping mall located in Knightsbridge which is one the richest areas of London. Harrods was launched n 1834 by Charles Henry Harrod
Harrods revenue is about 635 Million pounds. There are 5000 employees who work in Harrods.

Research Issue

All the people who took charge in the survey were satisfied about our products and services. More than half of people think that Harrods uses high quality for the products. Most of the people need discounts or cheaper products from Harrods, because most of our products are expensive, and not everyone can afford to shop from Harrods.

Primary market research is when a company carries out research first hand. Primary market research is more reliable than secondary research because you know that the information you have gathered is accurate, as you have collected it yourself, for example: Questionnaires, Surveys, Interviews In secondary research, the company uses information from other sources that has already been researched by somebody else, for example: Magazines, Websites, and Newspapers. Mythology: I have use quantities research method. Sample size of 10 is selected. Renault is tabulated and graphs are made. Analysis is gives for the graphs. Research Methods

Advantages: it is good to hear what people think about Harrods. It also warns Harrods if there are any weaknesses that will need to be fixed. Disadvantages: sometimes that...
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