Apple’s Systemic Approach to Innovation Apple is widely considered as the #1 innovative company in the world. The company’s innovation strategy involves terrific new products and innovative business models. The company delivers consumers with a succession of presents – great software in fabulous hardware in beautiful packaging (“really good ideas wrapped up in other really good ideas,” as Michael Lopp, senior engineering manager at Apple puts it). Apple also pioneers into a new business spaces and creates new market niches. The company created game-changing innovations such as the iPod, iTunes, iPhone, and iPad. Apple innovation leaders think in terms of platforms and pipelines and relentlessly push the pace of innovation. Competitors that chase Apple's latest release find themselves behind when just a few months later Apple introduces its latest and greatest offering. Focusing on where they can make a significant contribution Apple hires great innovators who want to make the best things in the world.
Innovative Business Models
Apple created many stylish innovative products that propelled the company to the top of its industry. But the shift was not only a matter of product innovation. Innovation lies also in Apple’s innovative business models – new ways to create, deliver, and capture value. For instance, the iPod and iPhone would not have had nearly as much impact if they hadn't been matched with iTunes and the App Store respectively. Systemic innovation integration is at the heart of Apple’s success. Apple works across traditional industry boundaries to create a successful innovation-friendly ecosystem. The company is in hardware, in software, in entertainment, and in logistics, and has mastered parts of all those industries. The App Store, for instance, the world’s largest collection of mobile applications, offers hundreds of thousands ways to make iPhone even better. ITunes, innovative software...
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