Venus Embrace Razor Advertisement Analysis
Regardless of culture, young women and teenagers everywhere constantly want to maintain their looks and keep their body in shape, looking healthy & sanitary. An example of this is shaving unwanted hair to keep the body looking sleek and fierce. Teen Vogue features an advertisement for “Venus Embrace”, a razor that leaves the skin smooth, moist, and cleansed while allowing young women to confidently show off their body. This advertisement was found in Teen Vogue, a magazine that you will most likely witness a young girl of any race, ages 14-20 reading. The magazine economically targets a well off to rich, wealthy upper class audience due to the many advertisements for designer brands like “Topshop” and “Marc Jacobs”. Teen vogue consists of several techniques to keep girls safe, aware, healthy, and beautiful. This is done by providing beauty samples, articles on dangerous situations, features of a new celebrity on the cover each month, and suggested makeup products/tutorials. In this particular issue from October 2013, the cover shows new young Hollywood star Hailey Steinfeld- someone who is familiar with this age group. The cover also gives details on fall fashion tips-relating the season with its content of fashion and beauty. The advertisement itself blends with the rest of the magazine and shows a gleeful, diverse, group of girls embracing their skin. The girls in the ad could be anywhere from late teens to young adults which is the group primarily shown for using a razor blade. The targeted response is for the reader to crave wanting to relate to one of the models so they too can feel confident. The heading of the ad states “A shave as close as your friends” displaying three young girls having a memorable time while sticking out their legs. This aims to emphasize that you can feel comfortable in your skin around your friends. Also, the statement “Your legs have a new best friend” explains how using...
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