Product Services and Innovations

Topics: Innovation, Joseph Schumpeter, Entrepreneurship Pages: 41 (3200 words) Published: September 26, 2013
27/08/2013

Welcome


Dr. Hafizul Islam





Unit coordinator & Lecturer
Room: A531. Footscray Park
Phone: 99194616
Email: hafizul.islam@vu.edu.au

Welcome to BHO2259
Product and Services Innovations
Dr. Hafizul Islam

BHO2259

About Product and Services Innovations (PSI)


Development, innovation and commercialization
of new products and services is crucial


About Product and Services Innovations (PSI)


New products and services are developed
Existing products are revised and innovated
Explore new market opportunities
Exploit existing market opportunities

Three core areas/sections will be taught in this unit






Innovation
management

Technology & knowledge
management

New product
development

Chapter 1

Chapter 6

Chapter 11

Chapter 2



Chapter 7

Chapter 12

Chapter 3

Chapter 8

Chapter 13

Chapter 5

Chapter 9

Chapter 14

Chapter 10

Chapter 15

So we will need to understand about




New product development process
How knowledge and R&D is managed within firms
How innovation is managed and practiced within firms

Chapter 16
BHO2259

About Product and Services Innovations (PSI)


PSI will be applied learning






BHO2259

About Product and Services Innovations (PSI)


Analysis of real world business cases, examples, etc.
New product development strategy analysis of best practice
organizations
Assessment of marketing strategies of best practice
organizations
Problem solving , analytical thinking and team work
Application of theoretical frameworks to real world case
scenarios

Lectures







Tutorials





BHO2259

Will focus on the chapters contents
Presentations, class discussions, case examples etc.
Attendance will be taken
Missing lectures will weaken your understanding of the core topics and hence will impact on your assessments and final exam
Presentation, discussion and integration of the assigned case study with the chapter learning
Presentation of core concept topics from each chapter
Discussion of end of chapter questions
Lecture materials will NOT be repeated in the tutorials.

BHO2259

1

27/08/2013

PSI Textbook


PSI Lecture schedule
Wk

Topic

Chapter

Lecturer

23/7/13

Unit Introduction
Innovation management

Chap 1

Hafizul

2
3
4

30/7/13
6/8/13
13/8/13

Market adoption of innovation
Managing innovation and IP
Managing organisational knowledge
Case Study Report submission

Chap 2
Chap 3, 5
Chap 6

Jasbir
Jasbir
Jasbir

5
6
7

20/8/13
27/8/13
3/9/13

Jasbir
Jasbir
Jasbir

10/9/13

Strategic alliances and knowledge transfer
Management of research and development
Product and brand strategy
Strategy Report – Phase A due submission
New product development

Chap 7, 10
Chap 8, 9
Chap 11

8

Chap 12

Jasbir

9

Trott, Paul (2012). “Innovation
Management and New Product
Development” 5th Edition; Pearson
ISBN-10: 0273736566
ISBN-13: 978-0273736561

Date

1

You will need the textbook for tutorial
discussion questions, chapter cases,
final exam questions, and theoretical
frameworks for your case analysis and
strategy report

17/9/13

Managing the new product development process

Chap 16

Jasbir

1/10/13
8/10/13
15/10/13

Semester break Sep 21~28
Product Development and Market Research
New service innovation
Review
Strategy Report – Phase B submission

Chap 13, 15
Chap 14
Review

Hafizul
Hafizul
Hafizul

10
11
12

BHO2259

Assessments









Assessment 1 – Case study report






Short questions, short case analysis etc.

Individual assessment



Assessment 3: Case & Topic Presentation (15%)
Assessment 4: Exam (40%)

“The success of the iPod and iPhone raises the licensing question for Apple ..again”
[Source: Chap 1, page 33]



Marketing strategy analysis for...
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