MARKETING

Topics: Creativity, Innovation, Management Pages: 0 (3528 words) Published: August 31, 2014
Executive Summary

This report provides some suggestions that can be used for developing the creative thinking of an employee that would add to the productivity and growth of the organization. The chosen organization for this report is BHP Insurances which is an insurance company. The company provides insurance and financial planning services to individual and commercial clients globally. The Human Resource Department has been chosen-as the most appropriate department of BHP Insurance Corporation for encouraging employees to embrace positive creativity and innovation in the workplace. The Human Resource Department has also been chosen because the recruitment and training of employees is the responsibility of this department. Benefits of creative and lateral thinking include the setting of premium prices for new services and products as a successful new product can lead to large market share, it also increases shareholder returns. The innovative thinking of an individual can also motivate colleagues and boost their morale. The barriers confronting creative and innovative thinking can include the devaluing of traditional ways of thinking and overlooking of an individual’s creativity. Management of creativity and innovation helps in addressing international competition and gaining an advantage over other organizations that provide the same services and products. The creativity and innovative thinking also reduces the pressure over the process of business and the strategizing of business process management.

Introduction
Creativity combined with innovation when implemented, helps in flourishing those rights tools that helps in not only growth of company but economy and the country as well. Diversity is the key for promoting innovation, adding to that brainstorming and lateral thinking, it develops innovation and creativity that reaps benefits for company which can be seen both in short term and long term. Creativity and innovation management has emerged as a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Green Marketing Essay
  • jitender akkari assignment 4 carsales Essay
  • Essay about Current Marketing Performance
  • Essay about MANAGING MARKETING
  • marketing Essay
  • Marketing Essay
  • Marketing Strategy Essay
  • marketing funtions Essay

Become a StudyMode Member

Sign Up - It's Free